WHY WE ARE IN GOLD JEWELLERY

India is the world's largest market for gold. Surprisingly, for a precious metal, the demand for gold in India cuts through the urban-rural divide and across socio-economic classes. In fact, rural areas and the lower economic classes buy as much gold as the urban and wealthier classes. Gold is usually bought from a neighbourhood goldsmith who also doubles as a jeweller and pawnbroker. Their dealings lack transparency and they often exploit their unwary customers. Firstly, the gold they sell may not have the claimed purity. Besides, they also sell jewellery on credit or part-payment basis. Here, customers may get a raw deal because in return for the convenience of paying later, they are given gold of low purity. Indeed, our longstanding experience in gold loans is that customers often believe their jewellery is 22K gold while upon testing, it turns out to be only 18K or 19K. At Riti Jewelry showrooms, our valued customers can confirm the purity of the gold they buy by running a free carat analyser test themselves. In the realm of gold industry, Riti Jewelry introduced the concept of 917 purity in jewellery which has turned out to be a big success and is setting new standards in gold purity. We, at Manappuram Riti Jewelry, believe in fare business and providing the customer with value coupled with warm service.

• NO COMPROMISE ON QUALITY
• AFFORDABILITY
• TRANSPARENCY AND INTEGRITY

How Are We Different

“At Manappuram Riti Jewelry, we begin with a core commitment to ethical values.”

Gold. It is a simple word that carries amazing power. Across the world and throughout the ages, gold has symbolised beauty and lasting value. Not surprisingly then, the purity of the gold you buy is a matter of real concern.

At Manappuram Jewellers Ltd., we understand your concerns. We offer a range of quality gold and diamond jewellery to touch the heart and transform every woman into a picture of poise and confidence. We deal exclusively in 917 hallmarked gold jewellery, first introduced into the Indian market by us. To our customers, it is the surest proof of purity of the gold they buy from us. No more apprehensions about purity when buying gold jewellery. What is more, our making charges and prices continue to be the lowest in the market, ensuring affordability to the widest class of people.

Manappuram Riti Jewelry is a brand owned by Manappuram Jewellers Ltd. In March 2010, our first retail showroom was launched in Valapad, Thrissur. Since then, Manappuram's jewellery venture has gone from strength to strength. Today, we are a chain of 6 prestigious showrooms across South India with three showrooms in Karnataka, two in Kerala and one in Andhra Pradesh.

Our aim is to reach out to the mass market for gold and diamond jewellery with a network of stores offering quality on par with the reputed names in the business, at a price affordable to the middle class. We have earned a deserved reputation for quality and fair dealing among value-conscious buyers, and we are set to take it forward.

V.P. Nandakumar,
Chairman
Manappuram Jewellers Ltd